Sunday, March 27, 2011

Magnum, Chanel join film funder ranks

A expanding amount of business owners are bankrolling the production of the slate of short motion pictures for that internet as added consumers change to most of your world wide internet for entertainment.

Carmakers have comprehensive been dominating the short movie space, though packaged foods organizations have targeted added on internet series. however the newest producers stepping up their filmmaking endeavours combine high quality ice lotion companies reputation Magnum, Chanel handbags and beer companies reputation Stella Artois.

Magnum has turned to style icon Karl Lagerfeld to helm Rachel Bilson in three motion pictures that should bow within Tribeca movie Festival on April 21. The motion pictures also will unspool on Magnum's zynga page.

The pics are designed to introduce the united states auds to most of your Magnum companies reputation -- that is well-established overseas -- that should release within U.S. all through April.

Magnum, held by Unilever, is in exclusive enthusiastic about heading just after woman consumers.

"Karl Lagerfeld has inspired women to follow the pleasures of style and being gracefully for decades," affirms Brian Manning, VP of companies reputation producing at Unilever's ice lotion division. "We intuitively recognized he would hold that similar mentality to most of your set. His revolutionary eyesight offers the pleasure of taking advantage of Magnum ice lotion to being within an inspirational, fabulous art work form."

Bilson also will seem in magazine and tv advertisements that begin rolling out in April; Lagerfeld also shot the magazine ads.

Meanwhile, Stella Artois has presented a casting contact for an aspiring actor to take part in the fictional King of Cannes, Jacques d'Azur, within a film the reality that beer maker will establish and release within Cannes movie Festival in May.

Stella Artois also can be casting the foremost lady to seem within movie by signifies of its website.

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